If you have recently done any googling on your mobile device, you have probably seen this symbol:

Like in this example
AMP example on Google's search results

AMP, which stands for Accelerated Mobile Pages, is a set of techniques for building web pages that load fast and are friendly to mobile users. It was developed by Google and has been adopted by major content publishers around the world.

Websites built with AMP load up to an order of magnitude faster than traditional mobile websites, offering a much better user experience.

Want to see for yourself?

The video below demonstrates the loading time of a standard website compared to the AMP version.

Who uses AMP?

AMP has been adopted by major media and news websites, such as:

BBC BuzzFeed The guardian New York Times Time The Wall Street Journal